“Product” Of My Environment
So I have come to the realization that I am horrible with names. It is something that I am truly working on. I notice that I use “brand association” when trying to recall someone’s name. For example, if your name is Joe…I’m calling you Joe Fresh (it’s a clothing line). This made me realize the power of brand recall. What is brand recall you ask? According to http://www.asiamarketresearch.com:
“Brand Recall is the extent to which a brand name is recalled as a member of a brand, product or service class, as distinct from brand recognition.
Common market research usage is that pure brand recall requires “unaided recall”. For example a respondent may be asked to recall the names of any cars he may know, or any whisky brands he may know.”
But seriously, if you’re like me, brand recall may be your best bet when it comes to remembering names. It’s a powerful tool!